Privacy Policy

Hangzhou Taiyou Technology Co., Ltd. (“Wisebelt”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal data we collect about you. This Privacy Policy explains:

  • What personal data we collect and why;
  • How we use and share personal data;
  • Your rights and choices regarding your personal data; and
  • How to contact us.

This policy applies to personal information collected through our websites, mobile sites, applications, social media pages (including our Facebook and Instagram pages), telephone and WhatsApp communications, e-mail, business interactions, trade shows, samples, and other offline or online channels (collectively, the “Services”).

If you are located in the European Economic Area (EEA), United Kingdom, California, or other jurisdictions with privacy laws, additional rights and protections may apply — we describe them below.

1. Personal Data We Collect

We may collect the following categories of personal data about you:

A. Information you provide directly

  • Contact information: name, company name, job title, business email address, telephone, WhatsApp number, mailing address (if given).
  • Account & login data: when you create an account (if applicable), username, password (securely stored).
  • Order & transactional data: purchase history, order details, billing and shipping addresses, invoice information.
  • Customization & technical specifications: product specifications, drawings, samples, custom requirements that you upload or share for an OEM/ODM project.
  • Communications: messages you send us by email, chat, social media, or WhatsApp; enquiries, feedback, and support requests.
  • Marketing preferences and consents: whether you want to receive newsletters, product updates, or promotional materials.

B. Information we collect automatically

  • Usage and device data: IP address, browser type and version, operating system, pages viewed on our site, referrer URL, date/time stamps, cookie identifiers, and other diagnostic data when you interact with our websites or ads.
  • Analytics data: aggregated or pseudonymized analytics about how you use our Services (for site performance and improvement).

C. Information from third parties

  • Business contacts or referrals: information from our business partners, resellers, logistics providers, or publicly available sources (e.g., business directories).
  • Service providers: data provided to us by our payment processors, shipping carriers, analytics providers, and other subprocessors.

2. How We Use Personal Data (Purposes & Legal Bases)

We use personal data for the following purposes. Where required by law, we indicate the legal basis for processing.

  1. To provide and fulfill orders and services.
    • Use: process orders, produce/customize products, arrange shipping, invoice and collect payment, provide customer support.
    • Legal basis: performance of contract and necessary for pre-contractual steps.
  2. To communicate with you.
    • Use: reply to enquiries, send confirmations, technical communications, and customer service messages.
    • Legal basis: performance of contract or legitimate interest (to manage customer relationships).
  3. To operate, improve and secure our Services.
    • Use: analytics, troubleshooting, fraud detection, site performance improvements, and preventing abuse.
    • Legal basis: legitimate interests (to improve product and platform quality) and compliance with legal obligations.
  4. For marketing and commercial communications.
    • Use: send product updates, newsletters, promotions, event invitations (where permitted).
    • Legal basis: consent (where required) or legitimate interest (where applicable). You may opt out at any time.
  5. For compliance and legal obligations.
    • Use: maintain records, comply with tax, customs, legal and regulatory obligations, respond to law enforcement requests.
    • Legal basis: compliance with legal obligations and legitimate interests.
  6. For business transfers and corporate changes.
    • Use: as part of a merger, acquisition, or asset sale.
    • Legal basis: legitimate interest and legal obligations.

3. Cookies and Similar Technologies

We and our service providers use cookies, web beacons, local storage, and similar technologies to collect usage data and improve your experience.

Categories of cookies we use:

  • Strictly necessary cookies: required for site operation (e.g., session cookies).
  • Performance & analytics cookies: to analyze use and improvement areas (e.g., Google Analytics).
  • Functional cookies: to remember preferences and personalization.
  • Advertising/targeting cookies: used by third parties for personalized advertising (where used).

You can manage or block cookies using your browser settings. Blocking some cookies may reduce functionality of our Services. Where cookies are not strictly necessary, we will obtain your consent where required by law.

4. Sharing & Disclosure of Personal Data

We may share personal data with the following categories of recipients:

  • Service providers & subprocessors: third parties performing services on our behalf (payment processors, web hosting, analytics, marketing platforms, logistics carriers, and manufacturing subcontractors).
  • Business partners: distributors, resellers, or corporate partners involved in fulfilling your order or project.
  • Legal & regulatory authorities: to comply with lawful requests, court orders, or to protect rights and safety.
  • Corporate transactions: in connection with a merger, acquisition, or sale of assets; we will require any buyer to respect data protections.
  • Public information: aggregated or anonymized data that does not directly identify you.

When we transfer personal data to third parties, we require them to implement appropriate technical and organizational measures to protect your personal data and to process it only for specified purposes.

5. International Data Transfers

Wisebelt operates from China and may transfer personal data to, or access it from, other countries where our service providers, partners, or subprocessors are located. International transfers may occur for order fulfillment, customer service, analytics, or marketing.

Where transfers are to jurisdictions without an adequacy decision, we will use safeguards such as contractual data protection clauses, or other measures as required by applicable law to protect your personal data.

6. Data Retention

We retain personal data for as long as necessary to provide Services to you and for legitimate and lawful business purposes, such as:

  • As long as your account is active and for the duration required to fulfill the contract between you and us.
  • Transactional data and accounting records: retained for a period required by tax, accounting and commercial law (typical range: 3–10 years depending on jurisdiction).
  • Marketing and consent records: until you withdraw consent or reasonable retention periods to demonstrate compliance.
  • Inactive accounts or data subject requests: we will retain or delete data as required by law or upon your request.

Exact retention periods depend on the purpose and applicable legal requirements. If you would like precise retention schedules for specific data categories, please contact us (see Section 13).

7. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal data. Below is an overview of common rights:

Rights you may have:

  • Access: request a copy of the personal data we hold about you.
  • Rectification: request correction of inaccurate or incomplete personal data.
  • Erasure: request deletion of personal data (in certain circumstances).
  • Restriction of processing: request we limit how we use your data.
  • Data portability: request transfer of your data in a commonly used, machine-readable format (where applicable).
  • Objection: object to processing based on legitimate interests or direct marketing.
  • Withdraw consent: where processing is based on consent, you may withdraw it at any time.
  • Opt out of marketing: you may opt out of marketing communications at any time using the unsubscribe link or by contacting us.

To exercise your rights, please contact us using the details in Section 13. We may need to verify your identity before processing your request. We will respond within the time required by applicable law.

If you are an EU/EEA/UK resident and remain unsatisfied, you have the right to lodge a complaint with your local data protection authority.

8. Special Protections for California Residents

If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA), including the right to request disclosure of personal data collected, sold or shared, to request deletion, and to opt out of certain sales or sharing for targeted advertising. To submit a request or to learn more, contact us (Section 13). We do not knowingly sell personal data of minors.

9. Security

We implement reasonable administrative, technical and physical safeguards designed to protect personal data against unauthorized access, loss, misuse, or alteration. Examples include encryption in transit for sensitive data, access controls, and regular security reviews.

However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security. If there is a security breach that creates a risk to your rights and freedoms, we will notify affected individuals and regulators as required by law.

10. Minors

Our Services are intended for professional and business users and are not directed at children. We do not knowingly collect personal data from children under the age of 16. If you believe we have collected data from a child, please contact us and we will promptly delete such data where required.

11. Third-Party Links and Social Media

Our Services may contain links to third-party websites or services (for example, Facebook or Instagram). This Privacy Policy does not apply to third-party sites. Please review the privacy policies of third parties you interact with. Interactions on our social pages (Facebook & Instagram) are governed by the social networks’ own policies.

12. How to Contact Us / Make Requests

General contact & privacy enquiries:

When contacting us regarding privacy requests, please provide sufficient information to identify yourself and the request (e.g., email, company name, order number, description of data requested). We may need to request additional information to verify your identity.

If you prefer, include a postal address, email address, or Data Protection Officer contact in this section — we recommend adding a dedicated privacy email (e.g., privacy@wisebelt.com) and a postal address for formal requests.

13. International Users

If you are visiting our Services from outside China, please be aware that your personal data will be transferred to, stored, and processed in China and possibly other countries. By using our Services and providing your information, you consent to this transfer, storage, and processing.

14. Changes to This Privacy Policy

We may change this policy from time to time. When changes are material, we will update the “Effective date” at the top and, where appropriate, notify our users (for instance, via email or site notice). Continued use of the Services after changes indicates acceptance of the revised policy.

15. Additional Disclosures

  • Automated decision-making / profiling: We generally do not use fully automated decision-making that has legal or similarly significant effects. If we implement any automated profiling or decisions, we will disclose it and provide applicable opt-out options where required.
  • Sale of personal data: We do not sell personal data for monetary consideration. If this changes, we will update this policy and provide opt-out rights as required by law.
  • International data controllers & processors: Wisebelt is the data controller for data collected via our Services. We use processors (e.g., hosting providers, payment processors). We require all processors to safeguard the data and process only under our instructions.

16. Model Clauses and Legal Safeguards

Where required by law for international transfers (for example, transfers to jurisdictions without an adequacy decision), we will use appropriate safeguards such as standard contractual clauses, binding corporate rules, or other mechanisms permitted by applicable law. Please contact us for a copy of the safeguards used in your case.

17. Consent & Legal Basis Summary

Where required, we will obtain consent before collecting personal data (for example, for marketing cookies). For other processing activities (order fulfillment, performance of a contract, legal compliance, legitimate interests), we rely on the relevant lawful basis as described in Section 3.

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